ELLE de aprilie ți-o înfățișează pe Andia dincolo de clișee, într-o serie de ipostaze French chic. Dar îți aduce și unghiuri diferite asupra industriei longevității, care ne promite că putem de-acum să trăim mai mult și mai bine.
Campania „Neo-neoclassic” este un amalgam pop de clasic, digital si real. Aceasta marcheaza inceputul unei noi ere pentru Diesel, construita cu item-uri de baza pentru brand, semnata de Formichetti.
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Campania si colectia sunt construite plecand de la 3 icon-uri Diesel nemuritoare: Pielea Rock ‘n Roll, Denimul si stilul Military. Acesti trei stalpi reprezinta in continuare esenta Diesel. Campania se joaca avand in prim-plan notiunea acestor clasici „pop' contemporani in fashion, alaturi de o perspectiva a clasicului in arta, o noua forma a spiritului Diesel alternativ.
Staruri precum Colton Haynes si Kiko Mizuhara stau alaturi de modele, actori, muzicieni si persoane necunoscute, alese via internet – toti sunt evidentiati prin muscle-bound, glitched' si nuduri masculine abstracte. Toate acestea fac parte din noua comunitate global democrata si glitched', Diesel.
Campania este un schimb jucaus intre imagini reinterpretate, atat pentru Nicola Formichetti, cat si pentru Nick Knight, si intre crearea sofisticata a ceva nou, cu ajutorul mediului digital.
Noua viziune a brandului este puternica atat pentru barbati, cat si pentru femei, este o viziune unitara' spune Nicola Formichetti. Sunt grupuri de baieti si fete, de tineri cu pretentii de eleganta si libertini, totul se simte echilibrat. Este un mix de oameni gasiti in spatiul digital, precum si actori, muzicieni si modele; este o viziune pop ce include diferite categorii de oameni care isi sunt fideli lor insilor. '
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GOOGLE NEWS
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